IN 2010 SUPAFEST WAS CREATED, A BRAND NEW MUSIC FESTIVAL CELEBRATING FRESH, CHART-TOPPING POP, HIP HOP AND R&B MUSIC AND CULTURE.
The first Supafest in April 2010 was attended by 65,000 patrons and was a branding and financial success. It was the first time Australian audiences had experienced an Urban music festival. Akon, Pitbull, Kelly Rowland, Sean Paul, Jay Sean and Eve performed on one massive stage.
A2A sold their interest in Supafest 2011, but was retained to provide ticketing and marketing services.